U Public Relations was formed to serve education systems, non-profits, outreach programs and small businesses by acting as an extension of each client's communications team.
Our firm is based in Northwest Georgia, and our goal is to strategically tell the story of each organization we serve, all to build a connection between a clients’ mission and the community they hope to reach.
U Public Relations was born from a project managed by the founders, McKenzie Todd and Oliver Robbins, Jr., while working as agents of the Rome City Schools’ Communication Department in Rome, Ga. Through their efforts, they were able to create engaging ways to highlight the work of educators, non-profits and start-ups.
Using graphic design, photography, print media, audio/video production and social media networking, organizations who work with UPR can expect to grow their ability to be heard.
At U Public Relations, we take a unique people-centered approach to all accounts.
Our goal is to immerse our team in a client’s culture and become the voice of their leadership. By focusing on the mission of the client, U Public Relations creates new ways to highlight the work done in reaching the overall goals and develops ways to add to the experiences offered by the client.
You Come First.
Our team is available 24 hours a day, seven days a week. Communications department heads have one point of contact to carry out a job. Once the request is made, our mission is to carry out the work order with little to no client legwork past input and approval. All materials are property of the client and can be accessed easily via provided links.
Our team completes detailed press releases that are not a news article. Our aim is to use language to capture the interest of readers while reporting an organization's efforts to carry out their mission, speak to stakeholders and attract potential clients.
With clear and consistent messaging, organizations can further their reach and highlight the ways in which they serve their community. We also communicate with outside print and
digital media outlets in an effort to expand coverage.
Each press release is paired with professional photography and all images can be accessed by the client via a provided link. All digital assets are property of the client, and can be used at their discretion for outreach opportunities. Photos are edited,
managed and organized, and uploaded to a Dropbox account by our team.
Access is easy.
All events are labeled with a date and details of the event. Building a database of high-quality photography is a great way to catalog the growth of an organization and tell a visual story of accomplishments.
On-location video production is offered to clients who wish to create a more engaging presence on social media. All videos are professionally shot and edited by our team, and clients will have final cut approval before the video is rendered for use.
UPR can also assist by writing scripts for language used in the video production. A team member will accompany the videographer(s) to assist with production needs.
All audio/video projects are organized in a Dropbox account managed by our team. Each video is labeled with a date and details of the event to ensure easy access.
U Public Relations is available 24 hours a day, seven days a week for crisis management services. We work with an organization's leadership to craft clear and consistent messaging when dealing with unforeseen circumstances. It is important during these times to communicate with the public and stakeholders effectively and in a timely manner.
UPR is always here to help.
We are equipped to handle all requests and release the information on social media outlets, to internal staff and to all requested news publications.
UPR offers graphic design services for our client's visual needs. This includes creating eye-catching materials for announcements, events, fundraisers and organization assets.
By using brand identification, the team works to ensure all stakeholders recognize an organization's purpose by using visual materials.
All assets are uploaded to a Dropbox account managed by our team, and can be accessed via a provided link. All graphic projects are also property of the client and can be used for future outreach efforts.
U Public Relations manages the following social media accounts: Facebook, Twitter, Instagram.
This service includes a comprehensive monthly report detailing
analytics and community engagement numbers.
Social media management, for us, is not just posting and sharing information.
UPR Social Media Management is monitoring social media pages,
reporting of key community response, developing an approved response, and follow-up with those stakeholders who wish to engage with the organization.